Fractional product generalist. Working with Melbourne businesses remotely and on the ground.
I work with Melbourne businesses and fractional practitioners to deliver data, analytics, experimentation, product and web development capability — without the overhead of building a full team.
Worked with
The product, data and digital capability Melbourne businesses need — without building a team
Melbourne’s startup ecosystem and agency market are among the most active in the country. Businesses across SaaS, retail, financial services and creative industries are under constant pressure to ship the right things, prove what’s working and make their data useful. Most don’t have the internal depth to do all of that well.
A fractional product generalist in Melbourne gives businesses access to senior digital capability across product, data, analytics and web development — without the overhead of a full-time hire or the cost of an agency. I’m a T-shaped practitioner with experimentation at my core and enough breadth to connect the pieces that specialist hires can’t.
Working with Melbourne businesses as a fractional product generalist — Sydney-based, remote-first where it works, on-site where it matters.
Years experience
Experiments run
Incremental revenue
People trained
What I can help with
Working with Melbourne’s fractional community
Melbourne has a strong and growing fractional executive community. If you’re a fractional CMO, CGO or CDO operating in the Melbourne market, I work alongside practitioners to deliver the technical and data capability their client engagements need.
Supporting Melbourne agencies
Melbourne’s agency market is deep across digital, CRO, data and strategy. If your team is at capacity or you need specialist depth for a client engagement, I plug in under your processes without adding to your coordination overhead.
“Every client not only knew that they could rely on Storm to deliver, they also looked to her for strategic guidance and technical advice.”
– Nicola Cooke, Group Account Director, Apparent
FAQ
Common questions
A fractional product generalist in Melbourne is a senior digital practitioner who works across product, data, analytics and web development on a part-time or project basis. Rather than hiring a specialist for each discipline or paying agency rates, businesses get one experienced person who understands how the pieces connect. I work with Melbourne businesses across SaaS, retail, financial services and creative industries — primarily remotely with on-site availability for engagements that benefit from it.
I’m based in Sydney but work with Melbourne clients remotely and can travel for on-site engagements where it makes sense. Most of the work I do is well suited to remote delivery.
Primarily remote for Melbourne engagements. For work that benefits from in-person collaboration I can arrange on-site visits as part of the scope.
I work with small and medium businesses, startups, fractional practitioners and agencies across Melbourne. Common sectors include SaaS, retail, financial services and creative industries — but the work tends to be relevant regardless of vertical.
The easiest way is to book a call using the link on this page. Tell me what you’re trying to solve and I’ll tell you straight whether I can help.
I work on a day rate or fixed project price depending on the scope. Payment terms are 14 days.
Usually within one week of an agreed engagement. Get in touch early if you have something coming up and I’ll let you know availability.
Working with Melbourne businesses remotely and on the ground.
Tell me what you’re working on. I’ll tell you whether I can help and how. No commitment required.
Book a call
Tell me what you’re walking into and I’ll tell you whether I can help.
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